Establishing a Company Health and Wellness Program vision and brand for your corporation’s Employee Wellness Program:
Why it’s important and how to do it
The Company Health and Wellness Program Vision
A Company Health and Wellness Program vision statement is a concise statement that summarizes the purpose and goals of your corporation’s commitment to creating a Employee Wellness Program. Taking the time to clarify and describe your corporation’s Company Health and Wellness Program vision can provide a focus and a consistent direction for your Strategies for years to come. The vision statement reminds leaders and staff members of the link between staff member health and the corporation’s ability to achieve its overall mission.
Answer the following questions and you’ll have the components needed to build a simple and effective Company Health and Wellness Program vision for your corporation’s culture of health:
• What do you want your Company Health and Wellness Program to accomplish?
• How do you intend to accomplish it?
• How does this Company Health and Wellness Program mission support or further the corporation’s mission?
A sample Company Health and Wellness Program vision statement might be . . .
To have staff members who perform at their best and who enable XYZ Corporation to be an industry leader in printing quality and customer service (corporation’s mission), XYZ Corporation is committed to offering opportunities for healthy behaviors during the workday (how) in order to encourage staff members not to smoke, to be active, and to eat healthfully (what).
The Company Health and Wellness Program Brand
In the same way that your corporation’s name and brand image provide visibility for your business, your Strategies toward creating a Company Health and Wellness Program will benefit from being easily recognizable to staff members:
• A consistently used Company Health and Wellness Program brand on all communications conveys to staff members that the commitment to a culture of health is here to stay.
• A Company Health and Wellness Program brand institutionalizes the culture and makes it more likely to withstand changes in staff and budget.
Do what you can to engage staff members in creating the identity (brand) for your corporation’s Employee Wellness Program. Not only are they more likely to accept the name, it’s also a great way to announce to staff members the corporation’s Company Health and Wellness Program commitment. Here are two possible approaches to involving staff members:
Option 1: Have a Company Health and Wellness Program contest
1. Announce the Company Health and Wellness Program contest guidelines and deadline.
2. Have the Wellness Committee review the ideas submitted, and pick a name.
If, for example, your business, Premier Building and Design, is in the commercial construction business, you might receive the following Company Health and Wellness Program ideas from staff members:
• Cornerstone: Feeling well is what it’s all about
• Premier Elements: Building healthier staff members
• Custom Build: Building health builds wealth
• Building Health: Designing better staff member health
After reviewing the entries, your Wellness Committee determines that it likes the name “Premier Elements” and the subtitle “Building health builds wealth”. Your committee awards the “name the Company Health and Wellness Program contest” prize to the two staff members, those who submitted the pieces of the name that represent the final product.
Premier Elements: Building health builds wealth
3. Select a Company Health and Wellness Program logo to go with the name.
The Company Health and Wellness Program logo is an important piece of the branding
• Review any ideas submitted for Company Health and Wellness Program logos.
• If you’re fortunate to have a graphic design professional at your business, enlist her or his help with developing the Company Health and Wellness Program logo!
• As an alternative, pick a piece of clip-art that fits with the Company Health and Wellness Program name you’ve selected. For example, the business referenced above might look for a symbol that conveys building, health and wealth.
Option 2: Wellness Committee determines the name and brand
1. Have your Wellness Committee brainstorm Company Health and Wellness Program names.
• To get ideas flowing, ask members to write down all health-related words and words associated with your corporation or industry.
• Try clustering words together as in the construction business example above.
2. Once your Wellness Committee has narrowed down the possibilities to about three ideas, have committee members vote to select a name for your culture of health.
3. Select a Company Health and Wellness Program logo to go with the winning name.
4. Announce the corporation’s Company Health and Wellness Program and the corresponding Company Health and Wellness Program name. Explain that staff members on the advisory committee chose the name.