Starting a Employer Health and Wellness Program vision and brand for your employer’s Employee Wellness Program:
Why it’s important and how to do it
The Employer Health and Wellness Program Vision
A Employer Health and Wellness Program vision statement is a concise statement that summarizes the purpose and goals of your employer’s commitment to creating a Employee Wellness Program. Taking the time to clarify and describe your employer’s Employer Health and Wellness Program vision can provide a focus and a consistent direction for your Strategies for years to come. The vision statement reminds leaders and employees of the link between employee health and the employer’s ability to achieve its overall mission.
Answer the following questions and you’ll have the components needed to build a simple and effective Employer Health and Wellness Program vision for your employer’s culture of wellness:
• What do you want your Employer Health and Wellness Program to accomplish?
• How do you plan to accomplish it?
• How does this Employer Health and Wellness Program mission support or further the employer’s mission?
A sample Employer Health and Wellness Program vision statement might be . . .
To have employees who perform at their best and who enable XYZ Corporation to be an industry leader in printing quality and customer service (employer’s mission), XYZ Corporation is committed to offering opportunities for healthy behaviors during the workday (how) in order to encourage employees not to smoke, to be active, and to eat healthfully (what).
The Employer Health and Wellness Program Brand
In the same way that your employer’s name and brand image provide visibility for your business, your Strategies toward creating a Employer Health and Wellness Program will benefit from being easily recognizable to employees:
• A consistently used Employer Health and Wellness Program brand on all communications sends a message to employees that the commitment to a culture of wellness is here to stay.
• A Employer Health and Wellness Program brand institutionalizes the culture and makes it more likely to withstand changes in staff and budget.
Do what you can to engage employees in creating the identity (brand) for your employer’s Employee Wellness Program. Not only are they more likely to accept the name, it’s also a great way to announce to employees the employer’s Employer Health and Wellness Program commitment. Here are two possible approaches to involving employees:
Option 1: Have a Employer Health and Wellness Program contest
1. Announce the Employer Health and Wellness Program contest guidelines and deadline.
2. Have the Employee Health and Wellness Program Committee review the ideas submitted, and choose a name.
If, for example, your organization, Premier Building and Design, is in the commercial construction business, you might receive the following Employer Health and Wellness Program ideas from employees:
• Cornerstone: Feeling well is what it’s all about
• Premier Elements: Building healthier employees
• Custom Build: Building health builds wealth
• Building Health: Designing better employee health
After reviewing the entries, your Employee Health and Wellness Program Committee determines that it likes the name “Premier Elements” and the subtitle “Building health builds wealth”. Your committee awards the “name the Employer Health and Wellness Program contest” prize to the two employees, those who submitted the pieces of the name that represent the final product.
Premier Elements: Building health builds wealth
3. Choose a Employer Health and Wellness Program logo to go with the name.
The Employer Health and Wellness Program logo is an important piece of the branding
• Review any ideas submitted for Employer Health and Wellness Program logos.
• If you’re lucky enough to have a graphic design professional at your organization, enlist her or his help with developing the Employer Health and Wellness Program logo!
• As an alternative, choose a piece of clip-art that fits with the Employer Health and Wellness Program name you’ve selected. For example, the organization referenced above might look for a symbol that conveys building, health and wealth.
Option 2: Employee Health and Wellness Program Committee determines the name and brand
1. Have your Employee Health and Wellness Program Committee brainstorm Employer Health and Wellness Program names.
• To get ideas flowing, ask members to write down all health-related words and words associated with your employer or industry.
• Try clustering words together as in the construction organization example above.
2. Once your Employee Health and Wellness Program Committee has narrowed down the possibilities to about three ideas, have committee members vote to select a name for your culture of wellness.
3. Choose a Employer Health and Wellness Program logo to go with the winning name.
4. Announce the employer’s Employer Health and Wellness Program and the corresponding Employer Health and Wellness Program name. Explain that workers on the advisory committee chose the name.